Social Media Marketing (Diploma)

This program is designed for students interested in pursuing careers within social media marketing. A selection of courses will give students an introduction to the field and provide students with the tools necessary for the successful execution of a social media marketing campaign.

Program Benefits

This program is intended to prepare a student for a career in Social Media Marketing. At the end of this program, students will be able to demonstrate an understanding of the tools required for the development and execution of a social media marketing campaign for a small business.

Admission Requirements

  • High School Diploma, High School Completion Certificate, or equivalent.
  • Students must meet one of the following language requirements: Canadian College English Placement test 130; Smrt English 130; IELTS 5.5 overall with a minimum score of 5.0 in each section; TOEFL iBT 46-59; CAEL 45.
51 Weeks (1000 Hours, 12 Months)
*This program has been approved by the Registrar, in accordance with the Ministry of Advanced Education.

Curriculum

BUS 130 - Operations Management 1

This course introduces the learner to the operations management profession. An operations manager is concerned with the planning, decision-making and actions required to produce and deliver the organization’s goods and/or services, as opposed to marketing its products, managing its human resources or accounting for its finances. Operations managers work in virtually all enterprises – manufacturing, service, government, for-profit and not-for-profit. Operations managers work in many parts of the organization, including Purchasing and Supply Chain, Inventory Management, Quality Management, Scheduling, Transportation and Logistics, and Front-line Supervision to name a few.

BUS141 Marketing 1

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Students also learn how key marketing concepts, principles, and theories can help marketers make effective decisions. Specifically the knowledge and understanding which are needed to assess product, price, promotion and distribution options, and to make marketing mix recommendations for specific target markets.

BUS 142 - Marketing 2

This course focuses on the marketing mix, a collection of variables that marketers control and manipulate in changing market conditions. Once marketing objectives have been developed, companies must decide on specific pricing, products/services, distribution and marketing communication strategies. Students study each of these four marketing mix variables in depth and in the context of a marketing plan.

BUS 501 - Business Law

This course presents the basic legal principles of carrying out international business. It covers the legal implications of international business activities, discusses the legal aspects related to intellectual property, contract liability and responsibility, competition and antitrust laws, public trade law and legal issues related to E-commerce in international business. This is course that will bridge the gap between government systems, civil liability and profits.

ECOM 125 - e-Commerce 1

This course provides students with the fundamental principles of planning and developing a successful on-line business. It covers issues like key challenges to for IT managers, opportunity analysis and business model development.

ECOM 126 - e-Commerce 2

In this follow up to CC125, students will be introduced to the comprehensive user-centered design process to create easy to use, and user centric websites. They will learn to conduct in-depth user research & requirements gathering sessions and then be able to analyze this research data & apply this to a website strategy.

COMM 140 - Communications

This introductory communications course emphasizes the development of reading, writing, listening and speaking business communication skills at a college level. Students write for various purposes and audiences and deliver short presentations to small groups. Students research, analyze, summarize and document information. Students self and peer evaluate written documents and oral presentations. Through reading, media response and discussion exercises, students improve their communication skills. Communicating in diverse teams and across cultures is emphasized.

PROJ 405 - PM Fundamentals

This course introduces students to the framework information of project management. The terminology, processes, and knowledge areas of project management are defined to establish a basis upon which participants can develop and grow their project management knowledge, skills and attitudes.

SMM100 Introduction to Digital Marketing

This foundational course is designed to introduce students to digital marketing principles and tools, and how to leverage these tools in order to engage customers and create growth business growth.

SMM 120 - Social Media Marketing

This course introduces students to social media as an integral marketing tool. Students explore social media tactics for online brand management, customer engagement, and business growth.

SMM 220 - Mobile Marketing

Mobile has become a significant component of Integrated Marketing, so much so, that mobile marketing has begun to eclipse other traditional and online channels. In today’s marketplace, mobile has become an integral touchpoint to generate traffic, communicate information, entertain, create leads and recently, to facilitate transactions. Building on Social Media Marketing, this course introduces the power that mobile adds to a marketer’s toolbox.

SMM 300 - Social Media Campaign

The Social Media Marketing Program culminates with Social Media Campaign. Combining social media tools and marketing principles/strategy this course allows students to demonstrate their mastery and understanding of traditional and digital communication. This course’s deliverable is a final real-world project that the student has selected to complete. Students will learn negotiation and client management techniques as well as project management – budgets and deadlines. Projects will be completed during the term and presented to an industry panel on the final day of the course.

SMM 150 - Digital Analytics

This course introduces students to the foundation of data analysis in the digital marketing field. Students will learn to measure what matters, see beyond the numbers, and translate data into information, in order to drive informed and strategic decisions. In addition, students will use the Mimic Simulator to run simulated digital marketing campaigns and examine the analytics produced through each round of the campaign.

SMM 320 - Social Media Business Simulator

This unique course simulates a real-world operational marketing department. Students will be placed in teams and charged with researching target markets, developing relevant and effective strategy, and executing and analyzing social media campaigns through the Mimic Social simulation software. The entire process will emulate real-world conditions, including team management, brand competition, deadlines, and budget management.

SMM 250 - Media Planning Essentials

This advanced digital marketing communications course focuses on the elements of effective communication and the strategy for developing productive digital channels of communication. Upon completion of this course, students will be able to effectively identify, understand, and communicate to a target audience.

COMP 110 - Photoshop

Photoshop is a critical graphics tool that is necessary for every online professional. Mastering this tool can assist a social media marketer- significantly increasing their graphics focused skillset while consolidating their service offering to a potential client and/or employer.

Students must choose 4 of the following elective courses depending upon availability.

ACCT 101 - Accounting 1

This course introduces financial accounting concepts. Students learn the double-entry accounting system, including the preparation of financial statements, closing entries, internal controls for cash and payroll accounting.

ACCT 102 - Accounting 2

This course is a continuation of Accounting 1 and offers further insight into the field of accounting and how it serves the needs of the business community. We take an in-depth look at some specific items on the balance sheet, accounts receivable, inventory, capital assets, and current liabilities as well as the use of special journals, subsidiary ledgers, and end with an introduction to corporations. Applications of the principles learned will be applied to the preparation of financial statements, and in-depth problems, which emphasize the importance of accounting in decision making.

BUS 105 - Small Business

Students learn the challenges of starting a new business. Topics include strategic approaches to small business, small business startups, funding sources, market feasibility, buying a small business and franchising. Students begin to develop skills in financial management, market management, operations, human resource management and general small business management. Preparation of a business plan is a key experiential exercise.

BUS 131 - Operations Management 2

This second-level course continues the student’s introduction to the operations management profession and the wide variety of career paths that operations managers can pursue. Participants will continue to develop their awareness of the varied and complex roles that operations managers play in all enterprises – manufacturing, service, government, for-profit and not-for-profit. This course focuses on the analysis and decision-making that operations managers engage in as they strive for efficient, competitive production and delivery of the enterprise’s goods or services. Areas of study include process strategy, capacity planning, design of efficient facilities, and the various levels of planning needed to ensure that an organization can produce and deliver goods and services according to customer demands.

ECON 120 - Economics

This introductory course emphasizes macroeconomics. Topics include economic principles such as opportunity cost; the law of diminishing returns; market price setting; price elasticity; and government price controls. Students also learn about unemployment, inflation, gross domestic product, money, banking and stabilization policies.

COMM 502 - Speaking and Presenting

Speaking and presenting will help students in every phase of their careers from the first interview when they have to respond to questions, to the middle years when they have to represent their companies on the telephone or in face to face interactions with clients, to later in their careers when they have to make speeches in front of hundreds of people. The purpose of this course is to help the student sharpen presentation skills, both informal and formal. It will also teach techniques to build self-confidence when placed in front of a crowd.

PROJ 410 - PM Budgets & Scheduling

The purpose of this course is to provide guidance on resource cost estimating, budget baselining, and displaying budget information using various tools. Schedule management involves planning and controlling the resources and timelines of a project. Planning the schedule of the project includes estimating and allocating the resources, establishing the order of activities and interdependencies, then applying the activities to a calendar and leveling the resource allocations. This course is designed to help participants plan and manage the schedule of a project using good project management practices.

PROJ 415 - PM Leadership

Project management involves technical skills like scheduling, budgeting, scope definition and quality management, but more importantly, effective management requires the project manager to possess behavioural skills to influence others. It addresses such diverse, but equally important, roles of project leader as visionary, strategic manager and ethical leader. It is a hands-on guide detailing the specific steps you will need to follow in creating a project vision, reaching all project stakeholders and selling that vision.

PROJ 420 - PM Risk Management

Project risk management is a critical aspect of successful project management. The process of risk management requires a proactive approach to plan, monitor and control the risks and achieve the objectives of the project successfully. This course provides insight and tools to improve project risk management and increase the probability of project success.

COMP 150 - Business Computers 1

This course is the first part of an introduction to the computer skills required in business today. It provides the student with an introduction to computer file management and Microsoft Word.

COMP 151 - Business Computers 2

This course will introduce and further develop Microsoft Excel skills that the student will need use in subsequent semesters and in the business world. Upon completion of the course, students will be able to prepare tables and graphs, use input fields, understand and be able to use Microsoft Excel insert functions and specialized functions. These functions include goal seeking, solver and data analysis.

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