Social Media Marketing & Co-op (Diploma)

This program is designed for students pursuing a career within the field of social media marketing. The coursework gives students an understanding of the processes and techniques required to execute a successful social media marketing campaign, and a 12-month Co-op provides valuable work experience in the industry.

Program Benefits

  • Hands-on industry experience
  • Learn to develop professional social marketing campaigns
  • Knowledgeable faculty with relevant experience
  • Gain valuable knowledge that reflects the most current practices

This program is intended to prepare a student for a career in social media marketing. At the end of this program, students will have the tools required for the development and execution of a social media marketing campaign and will be able to demonstrate knowledge of management operations within the industry, including business law and business computer applications.

Admission Requirements

  • High School Diploma, High School Completion Certificate, or equivalent.
  • iBT 70, IELTS 5.5, CCEL 125 pass or 70% on the Canadian College online assessment.
104 Weeks (20 Hours / week)
12 months work experience
Semester 1

Study

12 weeks

Semester 2

Study

12 weeks

Semester 3

Co-op

12 weeks

Semester 4

Co-op

12 weeks

Semester 5

Study

12 weeks

Semester 6

Co-op

12 weeks

Semester 7

Co-op

12 weeks

Semester 8

Study

12 weeks

Note: Each Semester is 12 weeks long, and there is a 1-week holiday after each semester.

Study & Work

Co-op

The Social Media Marketing Co-op is an integral component of Social Media Marketing Diploma program with Co-op as it provides students with essential real-world work experience in a Canadian English speaking business environment. The Co-op is designed to provide the students with two semesters of solid studies in their initial entry to the college. This is to effectively arm them with soft skill tools necessary for a quality six months (480 Hours) Co-op with a Canadian organization.

Completing the initial first Co-op after six months (480 Hours) will allow the students to return to the college for the next Semester (240 Hours) of study before they enter their next six month (2nd) Co-op Term (480 Hours) prior to returning for their Final semester (240 Hours) of study, graduating and returning to their home countries armed with the necessary tools and training they need for their future careers.

As students return to their home country, the combination of a Western Canadian Diploma and Co-op is not only a competitive advantage, but also allows students the opportunity to understand and experience the cultural and business nuances that can only be gained from a prolonged hands-on experience. This program was design to provide students with effective management working skills that is necessary for the 21st century work place.

Career Opportunities

Social media career opportunities keep expanding, in virtually every industry, as the global marketplace continues to develop. Graduates will have the skills to work in a broad range of fields relating to social media marketing.

  • Web
  • Marketing
  • Advertising
  • Public Relations Managers

Curriculum

CC 141 - Marketing 1

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Students also learn how key marketing concepts, principles, and theories can help marketers make effective decisions. Specifically the knowledge and understanding which are needed to assess product, price, promotion and distribution options, and to make marketing mix recommendations for specific target markets.

CC 125 - e-Commerce 1

This course provides students with the fundamental principles of planning and developing a successful on-line business. It covers issues like key challenges to for IT managers, opportunity analysis and business model development.

CC 126 - e-Commerce 2

In this follow up to CC125, students will be introduced to the comprehensive user-centered design process to create easy to use, and user centric websites. They will learn to conduct in-depth user research & requirements gathering sessions and then be able to analyze this research data & apply this to a website strategy.

CC 110 - Photoshop 1

Photoshop is a critical graphics tool that is necessary for every online professional. Mastering this tool can assist a social media marketer- significantly increasing their graphics focused skillset while consolidating their service offering to a potential client and/or employer.

CC 142 - Marketing 2

This course focuses on the marketing mix, a collection of variables that marketers control and manipulate in changing market conditions. Once marketing objectives have been developed, companies must decide on specific pricing, products/services, distribution and marketing communication strategies. Students study each of these four marketing mix variables in depth and in the context of a marketing plan.

CC 112 - Introduction to Social Media

This course provides an overview of the concept know as social media. This course explores the development, trends and tools that are assisting organizations to better connect with their audiences. Students will be immersed into a variety of social media platforms and services, and will become familiar with integrating social media tools with one another.

CC 150 - Business Computers 1

This course is the first part of an introduction to the computer skills required in business today. It provides the student with an introduction to computer file management and Microsoft Word.

CC 151 - Business Computers 2

This course will introduce and further develop Microsoft Excel skills that the student will need use in subsequent semesters and in the business world. Upon completion of the course, students will be able to prepare tables and graphs, use input fields, understand and be able to use Microsoft Excel insert functions and specialized functions. These functions include goal seeking, solver and data analysis.

CC 501 - Business Law

This course presents the basic legal principles of carrying out international business. It covers the legal implications of international business activities, discusses the legal aspects related to intellectual property, contract liability and responsibility, competition and antitrust laws, public trade law and legal issues related to E-commerce in international business. This is course that will bridge the gap between government systems, civil liability and profits.

CC 405 - PM Fundamentals

This course introduces students to the framework information of project management. The terminology, processes, and knowledge areas of project management are defined to establish a basis upon which participants can develop and grow their project management knowledge, skills and attitudes.

CC 130 - Operations Management 1

This course introduces the learner to the operations management profession. An operations manager is concerned with the planning, decision-making and actions required to produce and deliver the organization’s goods and/or services, as opposed to marketing its products, managing its human resources or accounting for its finances. Operations managers work in virtually all enterprises – manufacturing, service, government, for-profit and not-for-profit. Operations managers work in many parts of the organization, including Purchasing and Supply Chain, Inventory Management, Quality Management, Scheduling, Transportation and Logistics, and Front-line Supervision to name a few.

CC 113 - Social Media Campaign 1

Social Media Campaign 1 introduces students to the key elements in creating engaging brands and flourishing communities. This course will integrate knowledge gained from Introduction to Social Media, as well as from Marketing 1 enabling students to see a more holistic picture.

CC 116 - Measuring Social Media

Just like a regular marketing campaign, social media efforts also need to be measured in order to determine if success has been achieved or not. Whether it is determining engagement, reach, passion, sentiment or influence, social media metrics are invaluable to assess the impact of social media on budget, time, and the bottom line.

CC 114 - Social Media Campaign 2: IMC and Mobile

Mobile has become a significant component of Integrated Marketing, so much so, that mobile marketing has begun to eclipse other traditional and online channels. In today’s marketplace, mobile has become an integral touchpoint to generate traffic, communicate information, entertain, create leads and recently, to facilitate transactions. Building on Social Media Campaign 1, this course introduces the power that mobile adds to a marketer’s toolbox.

CC 115 - Social Media Campaign 3: Senior Project

The Social Media Marketing Program culminates with Social Media Campaign 3. Combining social media tools with brand building, community building, public relations and media strategy, mobile, and online advertising, this course allows students to demonstrate their mastery and understanding of traditional and digital communication. This course’s deliverable is a final real-world project that the student has selected to complete.

CC 280a - Co-op Preparation

This second semester course is designed to prepare students for their co-op placement. Students will integrate the diverse skills and accomplishments from the program to develop job targeted CV’s. They will also work with the instructor to develop their understanding of the Canadian Job market and expectations of Canadian HR Managers.

CC 285a - Co-op

This first 6-month Co-op will provide students the opportunity to apply their initial business skills in real world situations. Students will be assessed and interviewed so that they will be placed in a suitable company according to their interests and future goals. Students will report to the college once a month to update their PLA report as well as problem solve any issues with college staff. The Co-op supervisor will also make routine visits to the place of employment to stay on top of the student`s performance.

Ask an Expert

Contact Lane to help you plan your studies.

Staff Person

Contact