CC 141 - Marketing 1 Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Students also learn how key marketing concepts, principles, and theories can help marketers make effective decisions. Specifically the knowledge and understanding which are needed to assess product, price, promotion and distribution options, and to make marketing mix recommendations for specific target markets.
CC 125 - e-Commerce 1 This course provides students with the fundamental principles of planning and developing a successful on-line business. It covers issues like key challenges to for IT managers, opportunity analysis and business model development.
CC 126 - e-Commerce 2 In this follow up to CC125, students will be introduced to the comprehensive user-centered design process to create easy to use, and user centric websites. They will learn to conduct in-depth user research & requirements gathering sessions and then be able to analyze this research data & apply this to a website strategy.
CC 110 - Photoshop 1 Photoshop is a critical graphics tool that is necessary for every online professional. Mastering this tool can assist a social media marketer- significantly increasing their graphics focused skillset while consolidating their service offering to a potential client and/or employer.
CC 142 - Marketing 2 This course focuses on the marketing mix, a collection of variables that marketers control and manipulate in changing market conditions. Once marketing objectives have been developed, companies must decide on specific pricing, products/services, distribution and marketing communication strategies. Students study each of these four marketing mix variables in depth and in the context of a marketing plan.
CC 112 - Introduction to Social Media This course provides an overview of the concept know as social media. This course explores the development, trends and tools that are assisting organizations to better connect with their audiences. Students will be immersed into a variety of social media platforms and services, and will become familiar with integrating social media tools with one another.
CC 150 - Business Computers 1 This course is the first part of an introduction to the computer skills required in business today. It provides the student with an introduction to computer file management and Microsoft Word.
CC 151 - Business Computers 2 This course will introduce and further develop Microsoft Excel skills that the student will need use in subsequent semesters and in the business world. Upon completion of the course, students will be able to prepare tables and graphs, use input fields, understand and be able to use Microsoft Excel insert functions and specialized functions. These functions include goal seeking, solver and data analysis.
CC 501 - Business Law This course presents the basic legal principles of carrying out international business. It covers the legal implications of international business activities, discusses the legal aspects related to intellectual property, contract liability and responsibility, competition and antitrust laws, public trade law and legal issues related to E-commerce in international business. This is course that will bridge the gap between government systems, civil liability and profits.
CC 405 - PM Fundamentals This course introduces students to the framework information of project management. The terminology, processes, and knowledge areas of project management are defined to establish a basis upon which participants can develop and grow their project management knowledge, skills and attitudes.
CC 130 - Operations Management 1 This course introduces the learner to the operations management profession. An operations manager is concerned with the planning, decision-making and actions required to produce and deliver the organization’s goods and/or services, as opposed to marketing its products, managing its human resources or accounting for its finances. Operations managers work in virtually all enterprises – manufacturing, service, government, for-profit and not-for-profit. Operations managers work in many parts of the organization, including Purchasing and Supply Chain, Inventory Management, Quality Management, Scheduling, Transportation and Logistics, and Front-line Supervision to name a few.
CC 113 - Social Media Campaign 1 Social Media Campaign 1 introduces students to the key elements in creating engaging brands and flourishing communities. This course will integrate knowledge gained from Introduction to Social Media, as well as from Marketing 1 enabling students to see a more holistic picture.
CC 116 - Measuring Social Media Just like a regular marketing campaign, social media efforts also need to be measured in order to determine if success has been achieved or not. Whether it is determining engagement, reach, passion, sentiment or influence, social media metrics are invaluable to assess the impact of social media on budget, time, and the bottom line.
CC 114 - Social Media Campaign 2: IMC and Mobile Mobile has become a significant component of Integrated Marketing, so much so, that mobile marketing has begun to eclipse other traditional and online channels. In today’s marketplace, mobile has become an integral touchpoint to generate traffic, communicate information, entertain, create leads and recently, to facilitate transactions. Building on Social Media Campaign 1, this course introduces the power that mobile adds to a marketer’s toolbox.
CC 115 - Social Media Campaign 3: Senior Project The Social Media Marketing Program culminates with Social Media Campaign 3. Combining social media tools with brand building, community building, public relations and media strategy, mobile, and online advertising, this course allows students to demonstrate their mastery and understanding of traditional and digital communication. This course’s deliverable is a final real-world project that the student has selected to complete.
CC 280a - Co-op Preparation This second semester course is designed to prepare students for their co-op placement. Students will integrate the diverse skills and accomplishments from the program to develop job targeted CV’s. They will also work with the instructor to develop their understanding of the Canadian Job market and expectations of Canadian HR Managers.
CC 285a - Co-op This first 6-month Co-op will provide students the opportunity to apply their initial business skills in real world situations. Students will be assessed and interviewed so that they will be placed in a suitable company according to their interests and future goals. Students will report to the college once a month to update their PLA report as well as problem solve any issues with college staff. The Co-op supervisor will also make routine visits to the place of employment to stay on top of the student`s performance.