Hospitality Marketing & Sales (Certificate)

This program is designed for students interested in pursuing careers in marketing and sales within the hospitality industry. A selection of courses over twelve weeks will give students an overview of the some of the administrative needs of a company in the hospitality industry and will give students the tools necessary to succeed in the field.

Program Benefits

This program is intended to prepare a student for a career in marketing and sales within the hospitality industry. At the end of this program, students will be able to demonstrate a knowledge of management operations in the hospitality industry; including revenue management, marketing and sales.

Admission Requirements

  • High School Diploma, High School Completion Certificate, or equivalent.
  • iBT 70, IELTS 5.0, CCEL 120 pass or 70 on the Canadian College online assessment.
12 Weeks (20 Hours / week)

Curriculum

CC 139 - 21st Century Communication

Advances in technology are reshaping interpersonal communications, as well as how we mass communicate, advertise, organize and strategize in business. The knowledge that students are increasingly expected to demonstrate is transforming. 21st century skills include: information and communication technology (ICT) literacy, the ability to think and problem-solve, interpersonal and self-directional skills, global awareness, and financial, economic, business, and civic literacy. On demand video lessons will be available each week for students to view along with weekly small assignments and three major assignments through the course.

CC 250 - Supervision in the Hospitality Industry

This Supervision in the Hospitality Industry course is designed to introduce students to the proper understanding of effective communication, supervisory responsibilities, orientation and training, managing productivity and controlling labor costs, evaluating and coaching, discipline, special supervisory concern, team-building , motivation through leadership, managing conflict, time management and managing change.

CC 323 - Destination Management & Marketing

AH&LA course: This course will give students a basic understanding of the roles destination management organizations (DMOs) and convention and visitors bureaus (CVBs) play in the tourism industry. All aspects of organization operations are covered, including service, research, product development, human resources, and financial management.

CC 374 - Revenue Management

AH&LA course: This course will give students a basic understanding of the revenue management process. It addresses the proper use and importance of revenue management in hospitality operations and describes the wide range of elements that must be considered in order to use revenue management effectively.

CC 472 - Hospitality Sales & Marketing

AH&LA course: In today's highly competitive hospitality market, it is essential to have an understanding of marketing and sales This course is designed to provide students with a solid background in hospitality sales and marketing. The textbook’s main focus is on practical sales techniques for selling to targeted markets.

CC 478 - Convention Management

Defines the scope and segmentation of the convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs as part of meeting and convention service.

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