Hospitality Marketing & Sales (Certificate)

This program is designed for students interested in pursuing careers in marketing and sales within the hospitality industry. A selection of courses over twelve weeks will give students an overview of the some of the administrative needs of a company in the hospitality industry and will give students the tools necessary to succeed in the field.

Program Benefits

This program is intended to prepare a student for a career in marketing and sales within the hospitality industry. At the end of this program, students will be able to demonstrate a knowledge of management operations in the hospitality industry; including revenue management, marketing and sales.

Admission Requirements

  • High School Diploma, High School Completion Certificate, or equivalent.
  • Students must meet one of the following language requirements: Canadian College English Placement test 125; Smrt English 125; IELTS 5.0 overall with a minimum score of 4.5 in each section; TOEFL iBT 45; CAEL 40.
12 Weeks (300hrs)
*This program has been approved by the Registrar, in accordance with the Ministry of Advanced Education.

Curriculum

COMM 140 - Communications

This introductory communications course emphasizes the development of reading, writing, listening and speaking business communication skills at a college level. Students write for various purposes and audiences and deliver short presentations to small groups. Students research, analyze, summarize and document information. Students self and peer evaluate written documents and oral presentations. Through reading, media response and discussion exercises, students improve their communication skills. Communicating in diverse teams and across cultures is emphasized.

HOSP 250 - Supervision in the Hospitality Industry

This Supervision in the Hospitality Industry course is designed to introduce students to the proper understanding of effective communication, supervisory responsibilities, orientation and training, managing productivity and controlling labor costs, evaluating and coaching, discipline, special supervisory concern, team-building , motivation through leadership, managing conflict, time management and managing change.

HOSP 261 Basic Hotel Accounting

Provides a basis for understanding hospitality accounting concepts and procedures, the processing of hospitality financial data, and the flow of financial information in the accounting cycle that results in the production of financial statements.

HOSP 374 - Revenue Management

AH&LA course: This course will give students a basic understanding of the revenue management process. It addresses the proper use and importance of revenue management in hospitality operations and describes the wide range of elements that must be considered in order to use revenue management effectively.

HOSP 472 - Hospitality Sales & Marketing

AH&LA course: In today's highly competitive hospitality market, it is essential to have an understanding of marketing and sales This course is designed to provide students with a solid background in hospitality sales and marketing. The textbook’s main focus is on practical sales techniques for selling to targeted markets.

HOSP 478 - Convention Management

Defines the scope and segmentation of the convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs as part of meeting and convention service.

Popular Transfer Programs

Upgrade your Certificate to these programs by taking the following courses.

Ask an Expert

Contact Lane to help you plan your studies.

Staff Person

Contact